The coronavirus pandemic has accelerated the trend towards a shopping culture in Sweden that is increasingly taking place online. In the first quarter of 2021, the e-trade sales of the Swedish apparel and footwear retailers alone had increased by 34 percent compared to the same,
non-pandemic struck period the year before. Close to one in three pieces of garments sold in 2020 was traded via eCommerce platforms, and this proportion is expected to rise. Many of the online companies involved in the exploding sector are racing to the top and have become among the fastest growing businesses in Sweden.
Cividep worked with Fair Action to shed light on working and living conditions in India’s garment industry, and the role European brands play in perpetuating the issues that workers face every day. In this report, six of the largest and most influential Swedish online fashion brands have been placed under scrutiny regarding their willingness to openly share information about their supplier factories and data on average factory floor wages.
Access the full report below.
Time to Deliver: A report on transparency among Swedish online fashion brands